It’s another verb, but the same principle: Earlier, you could ‘follow’ and ‘unfollow’ threads; It was a personal thing, because no soul cared whether you followed a thread or not. Now, it’s called ‘bookmarking’ and ‘unbookmarking’, and it brings a competitive aspect to the conversation process….
“Now, it’s called ‘bookmarking’ and ‘unbookmarking’, and it brings a competitive aspect to the conversation process.”
“it brings a competitive aspect to the conversation process”
“competitive”
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